Scalar Enterprises Blog
This page contains news about Scalar Enterprises, work we have been doing for our clients, new features and services etc. From time to time I will also include useful information and articles from myself and from various other sources along with comments, tips and thoughts from myself. Hope you find it useful and why not let me know if you have a question.
From March 1st 2011, advertising and marketing communications on websites in the UK will be regulated by the Advertising Standards Agency (ASA). The ASA is the UK’s independent regulator of advertising across all media.
The ASA’s present remit online includes ads in paid-for space and sales promotions wherever they appear. However, from March 1st, the ASA’s online remit has been extended to cover marketing communications on organisations’ own websites and in other non-paid-for space under their control. (e.g. Facebook, Twitter etc)
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children. The CAP Code includes rules that help to ensure marketing communications remain legal, decent, honest and truthful.
It will cover:
- Advertisers’ own marketing messages on their own websites, regardless of sector, type of businesses or size of organisation
- Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter.
The new remit covers advertisements and other marketing communications of organisations, operating from the UK, on their own websites and in other non-paid for space online under their control (e.g. Facebook, Twitter, LinkedIn ).
Apparently, user generated content (UGC) falls within the new remit only if it is adopted and incorporated within an organisation’s own marketing communications on its own website or in other non-paid for space online under the organisation’s control.
You can have a Copy Advice Website Audit carried out on your website however, a standard Audit costs £800 + VAT and takes up to 10 working days to complete so I don’t see many small businesses will be queuing up for these !
CAP do however provide a number of different CAP guidance notes which are industry-approved and provide detailed guidance on the application of the broadcast and non-broadcast Codes in specific sectors or on particular subjects.
I guess that as long as you ensure you adopt a legal, decent, honest and truthful approach in any messages on your website and apply some common sense, in most cases you will be OK anyway.
We have recently been working on a new online store for one of our clients, ib technology, for their RFID products.
The ib technology online store compliments their web site and services their UK client base.
You can now buy their RFID products at www.buyrfid.co.uk/store/
We have been working closely with our graphic designers at Charles Design Associates, to give a fresh new look to the Brilliance Training website. It finally went live last week so feel free to pop over to http://www.brilliancetraining.co.uk and take a look.
” … great work I’m delighted, thank you Tricia and Steve … I will be recommending you both”
At a large networking event in London last summer (2010), with more than 500 people attending, one of the speakers asked the audience: “How many of you came here hoping to do some business here today–maybe make a sale?” More than half the people in the audience raised their hands.
He then asked, “How many of you are here hoping to buy something today?” Not one single person raised a hand !
This is what BNI founder, Ivan Misner, calls the networking disconnect.
If you are going to networking events hoping to sell something, you are going to be dissapointed. Don’t confuse direct selling with networking. Effective networking is about developing relationships.
By the way, did you know it is International networking week 7th – 11th February 2011 – make the most of it !
Another new website went live to day for local business 3Y strategies, based in Gosport, Hampshire.
Business partner, 3Y Strategies (3Ys), will help advise and guide you through the emotional and challenging process involved in a corporate transaction to ensure a smooth transition into the next stage.
More information on their website at www.3ys.co.uk
TLM Property Maintenance are used to doing makovers on their customers properties but we have just done one for them on their website.
They decided it was time to freshen up their image and re-brand with a great new look and so we have just updated their website to match.
Nice new look and a great new offer to go with with it – get a free staircase included if you sign up for a loft conversion before the 1st March 2011.
What are you awaiting for ? Go and take a look at the TLM web site.
We have been busy working with local environmental consultants Charnock Environmental to give their website a bit of a facelift over the last few weeks.
Charnock environmental have a wealth of knowledge and expertise to offer local businesses to help them meet their environmental commitments and also to help them save money.
See the new look at http://www.charnock-environmental.co.uk