Scalar Enterprises Blog
This page contains news about Scalar Enterprises, work we have been doing for our clients, new features and services etc. From time to time I will also include useful information and articles from myself and from various other sources along with comments, tips and thoughts from myself. Hope you find it useful and why not let me know if you have a question.
We have been working with another of our clients over the last few weeks to put together their new website complete with a Content Management System (CMS).
Local business trayn4synergy is a partnership between TraynaUK and Synergy Sailing, offering a range of leadership, business management, management training and team building training courses here in the Solent area.
For more details, take a look at the new trayn4synergy website.
Another new client site now live for Athena Guardianship and Education. We worked with our new client’s graphic designers ( The Brand Tailor) to implement this great looking website for them recently.
Athena Guardianship and Education create collaborative relationships with schools and colleges in the South of the UK to cater for aspiring young students from China who wish to study abroad prior to their higher education.
We are now working with them on a Chinese version of the site.
No I’m not going mad, bear with me. Many years ago when I was an engineering student, one of my college lecturers had a unique style of teaching. When teaching a subject, particularly one that was a bit complicated, he would put a lot of effort into finding a real life analogy that we could relate it to.
For me, and all the other students on my course, this was a great way of learning and made his lectures the most popular. It is a method that I have used myself many times over the years since when presenting or explaining various topics.
You get your compost and a pot and plant a seed, you feed and water it and it starts to grow. You continue the process and nurture it and it continues to grow and develop and eventually it blossoms into a wonderful flower. Everyone who sees it remarks how lovely it is. They also tell their friends about it.
The flower lasts for a short while and then withers and dies so there is nothing to come back and see so no more comments. But, if you pick off the dead flower and continue to feed and water the plant, eventually another bud appears and develops into another lovely flower and so the cycle repeats
You start with the seed of an idea, you research and develop it and your web designer grows it into a wonderful looking website for you and publishes it. You tell everyone about it and visitors to your site say how lovely it looks and how useful it is. They tell their friends about it and they come and have a look too.
If you do nothing more with it, visitors have nothing new to come back to see as they have already seen it so interest diminishes. If you continue to add more content on a regular basis and share it, there is always something new and interesting for them to come back for and to talk about and share with their friends.
Hopefully you see the analogy. So many businesses still have an idea, get a website developed and then do nothing more with it. The idea of “build it and visitors will come” has always been a myth and will continue to be.
You constantly have to work on ways of driving traffic to your website using the many different marketing methods available to you these days. You need to plan it and have to make it worth visiting your site and you have to make it work (convert) so that visitors actually do something (your call to action) after they visit it. You also want to encourage them to come back again and again and also to tell their friends about it.
It is not an easy task and it is constantly getting harder as more and more businesses wake up to the fact that online marketing is a much more cost effective and measurable option for them and they start investing in improving their methods and websites, all fighting for that page one listing on Google.
In addition to this, the search engines (Google) are clamping down on dodgy search engine optimisation (SEO) techniques and poor quality content which again makes it more important to ensure your content is fresh, unique, high quality and better than your competitors if you want to get anywhere in the search engine rankings these days.
Author: Steve Wood of Scalar Enterprises
It has been quite a busy few months for us at Scalar Enterprises with a number of quite large projects on the go.
Working with one of our regular local business partners, Graphic Designers, Charles Design Associates, we have just completed a bespoke solution for a website commissioned by ChangeWise Ltd, a Southampton based company specialising in Lean Process Improvement.
This was a “high end”, quite challenging design and as you can see, the graphics are fantastic (as always from CDA). The design requirement included a number of animated features to be included as well.
For a closer look, please go to the ChangeWise website.
Aura Gas provide heating and plumbing services around the Portsmouth area and have been a valued client of ours for some years now.
We have continually maintained, updated and added to their website over the last couple of years but they recently decided it was time for a new look for their website so we have been working with them closely to gradually evolve and develop the new design to meet their requirements and then to produce the new site.
It was quite a big project so it took a little bit of time but it went live a few weeks ago now.
Please feel free to have a look and see what you think of the new Aura Gas website.
I guess I am not unlike most other business people but I often find that my own jobs are always the ones that get done last as I am usually so busy working on client projects. Anyway, today I finally managed to schedule some time to work ON my business instead of IN it and I updated our web services presentation and overview video. It also allowed me to try out some new software tools I have recently purchased so it was time well utilised.
Feel free to have a look if you have a couple of minutes to spare over a coffee break perhaps. All feedback gratefully received and if there is something you think is missing, please let me know.
I struggled to find a suitable backing track for the video and eventually found something I liked and worked quite well but then discovered I couldn’t use it due to copyright issues so had to revert to one of Google’s alternatives to replace it so not quite what I wanted but it will do for now.
Yesterday was not a good day for me. I twisted my back, spilt coffee on my keyboard and the last straw – I got a demand for £90 for parking at the Marriot Hotel because I exceeded my car parking period that I had paid for when I had a business meeting with a client recently at the Marriot Hotel in Portsmouth. My clients also received similar surprises in the post.
I have had meetings there in the past but they have introduced this “Parking Eye” car park management scheme since I was last there. To park, you have to enter your registration number into the ticket machine before getting your ticket. I paid for 2 hours parking which I thought would be sufficient but my meeting overran a little and I didn’t give it much thought until today when I received a demand for payment of £90 including photos with time stamps of my car entering and leaving the car park.
Guess there is not much I can do to contest it but I certainly won’t be using the Marriot again for any meetings, or recommending it to anyone visiting the locality either.
Thought I would pass on a warning so others don’t get caught out. Feel free to pass this on.