Well the deadline for compliance with the new EU Cookie Law on the 26th of May 2012 has come and gone and a further survey since by KPMG suggests that around 80% of UK websites they surveyed are pretty much ignoring it. Their earlier survey of the same 55 larger UK companies before the deadline indicated that 95% were not compliant.
Other reports in the media this week suggest that because of the last minute change of advice from the ICO, which now recommends that implied consent is acceptable after all, means that many businesses who had taken steps to comply have spent a lot of money on solutions that exceed what is required. In the light of this, it seems that a strategy of “wait and see for a while” adopted by the majority was probably a good one.
Many have been waiting to see if the browser manufacturers would do anything to make things easier to comply. The FT reported this week that Microsoft apparently stated that they would be introducing a “do not track” option set as the default setting in their next release of the Internet Explorer (IE) browser.
So, if everyone ignores it, will it go away ?
This article is not a statement of the law and does not constitute legal advice. Website owners / operators are responsible for their own compliance strategies, depending on the cookies they use and the nature of the website. The author does not endorse any particular method for gaining website users’ consent.