Seasons Greetings !
Leading up to Christmas we thought we would have a bit of fun with an advent calendar with a difference.
A tip a day about websites and internet marketing.
You have got your website set up for your business but are you making the most of it ? You need to maximise your online presence.
Search Engine Optimisation (SEO) is essential to getting your online visibility as good as it can be.
Most important is that your website needs to be built correctly for SEO.
Make sure you have unique, quality page content with the right key terms describing your topic.
Earn relevant and quality backlinks (inbound links) to your website from reputable and relevant sources.
Update your website content regularly. Make it interesting for visitors to keep coming back.
Make sure your web site is intuitive and easy to use for your visitors.
Ensure your website is mobile friendly so it can be viewed on all different devices (desktop, laptop, tablet & mobile).
Put yourself in your customer’s shoes and review your website content regularly, not just when you create the website.
Ask your customers what they think, like and hate about your website. Remember it is there for them, not you.
76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want."
Track what's happening on your website – Analytics provides powerful insights into how your web visitors are interacting and navigating around your site.
Get your business on the map – Local search is becoming increasingly more important.
Use Google My Business to create a FREE listing for your business. This can help significantly with your local search engine results position.
Make use of Free directory listings like Yell, Scoot, TouchLocal, SUN, The Independent, Mirror etc to get backlinks and establish your credibility.
A Blog (or News section) can be used to add regular new content and attract traffic to your website.
Publish snippets on Social Media linking back to your web pages to drive visitors to your website.
Email marketing is still acknowledged as one of the most effective and low cost marketing tools, especially in business-to-business marketing.
Make sure you use forms on your website to capture customer details to build your own database. Don’t buy-in data lists.
Video can be a powerful addition on your website, blog, social media and emails.
Integrate social media into your marketing approach. People these days typically spend a lot of time on social networking sites.
Add 'Follow us', 'Share' and 'Like' buttons to your website, blog and emails.
Make the most of Press Releases – they are not just for offline publication.
Security is important – make sure you have an automatic backup system in place on your website, always keep your software up-to-date and install real time security scanning software.
You can watch a video covering all of these tips and with a bit more detail on our website.