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Seasons Greetings !

Leading up to Christmas we thought we would have a bit of fun with an advent calendar with a difference.
A tip a day about websites and internet marketing.

 

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You have got your website set up for your business but are you making the most of it ? You need to maximise your online presence.

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Search Engine Optimisation (SEO) is essential to getting your online visibility as good as it can be.

 
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Most important is that your website needs to be built correctly for SEO.

 

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Make sure you have unique, quality page content with the right key terms describing your topic.

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Earn relevant and quality backlinks (inbound links) to your website from reputable and relevant sources.

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Update your website content regularly. Make it interesting for visitors to keep coming back.

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Make sure your web site is intuitive and easy to use for your visitors.

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Ensure your website is mobile friendly so it can be viewed on all different devices (desktop, laptop, tablet & mobile).
 
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Put yourself in your customer’s shoes and review your website content regularly, not just when you create the website.
 
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Ask your customers what they think, like and hate about your website. Remember it is there for them, not you.
 
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76% of consumers say the most important factor in a website's design is "the website makes it easy for me to find what I want."
 
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Track what's happening on your website – Analytics provides powerful insights into how your web visitors are interacting and navigating around your site.

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Get your business on the map – Local search is becoming increasingly more important.
 
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Use Google My Business to create a FREE listing for your business. This can help significantly with your local search engine results position.

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Make use of Free directory listings like Yell, Scoot, TouchLocal, SUN, The Independent, Mirror etc to get backlinks and establish your credibility.

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A Blog (or News section) can be used to add regular new content and attract traffic to your website.
 
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Publish snippets on Social Media linking back to your web pages to drive visitors to your website.
 
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Email marketing is still acknowledged as one of the most effective and low cost marketing tools, especially in business-to-business marketing.
 
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Make sure you use forms on your website to capture customer details to build your own database. Don’t buy-in data lists.
 
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Video can be a powerful addition on your website, blog, social media and emails.
 
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Integrate social media into your marketing approach. People these days typically spend a lot of time on social networking sites.

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Add 'Follow us', 'Share' and 'Like' buttons to your website, blog and emails.
 
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Make the most of Press Releases – they are not just for offline publication.
 
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Security is important – make sure you have an automatic backup system in place on your website, always keep your software up-to-date and install real time security scanning software.

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Merry Christmas!

You can watch a video covering all of these tips and with a bit more detail on our website.

 

Go to the video

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