I do try quite hard to keep up with the rapid changes in online marketing and social media but it is quite a task and it is getting more and more difficult as time goes on as there is just so much to follow.
One of the most popular videos produced recently about Social Media was by Eric Qualman, I included this in my blog some months ago and to date, his original video entitled “Social Media Revolution“, now has had more than 2.8 million views on YouTube.
Eric has just released an updated, slightly shorter version (June 2011) with some new and updated statistics included so I thought I would include it here so you can keep up to date.
Some of the interesting statistics I noted are:
- 93% of marketers are now using Social Media for business
- 90% of consumers trust peer recommendations
- only 14% of consumers trust advertisements
Hope you find it useful.