Is your website mobile friendly ?
Search on mobile devices is growing massively and it is expected to continue to grow over the next few years. By the current Google definition, “mobile” relates to mobile phones, it does not include tablets.
If your business is one that people are likely to search for on their mobile phone then you need to make sure that your web site works well, is user friendly and looks good on mobile devices. If it isn’t, it is very easy for visitors to click back to the search results and go to your competitor’s site instead.
Back on 21st April 2015, Google started using “mobile friendly” as a ranking factor in their mobile search results. Also since 1st July 2019, mobile-first indexing is enabled by default for all new websites so this means that if your website does not meet their mobile criteria, you run the risk of being downgraded in the search results.
If you want some more detailed information on this topic, take a look at our blog post “Is your website mobile friendly ? If not you may need to act quickly” and “Make-sure-your-website-is-mobile-friendly“.
Google’s basic criteria for being “mobile friendly” are that your website:
- Avoids software that is not common on mobile devices, like Flash technology.
- Uses text that is readable without zooming.
- Sizes content to the screen so users don’t have to scroll horizontally or zoom.
- Places links far enough apart so that the correct one can be easily tapped on a small screen.
“Smartphones have become an indispensable part of our daily lives… Implication: Businesses that make mobile a central part of their strategy will benefit from the opportunity to engage the new constantly connected consumer.”
Confused ? Not sure what to do ? Don’t panic, we can help you.
We can do a quick review to see if your website meets Google’s criteria for being mobile friendly. We can also look at how important mobile traffic is to your business (requires analytics data) to see if you need to do anything to your website now.
All of our Scalar Enterprises websites we design these days are mobile and search engine friendly.