From 26th May 2012, new law states that all websites in the UK should ask all site visitors in advance for permission before storing “Cookies” on their PC. Failure to comply could result in a fine of up to a maximum of £500,000 for serious breaches.
The ICO (Information Commissioner’s Office), who are responsible for enforcing the law in the UK, have said they will take a dim view of organisations that fail to act before the deadline. ” Those who choose to do nothing will have their lack of action taken into account when we begin formal enforcement of the rules.” – Information Commissioner, Christopher Graham
The law also requires that you tell your visitors to your website about your use of cookies or other tracking technologies, and how they can delete or control them.