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The importance of Social Media in B2B marketing

I did a presentation about Scalar Enterprises to my BNI Portsmouth Nelson Chapter this morning and I always try to include some information about the current state of the market and trends, statistics etc in these presentations so this time I made mention of the importance of Social Media in business-to-business (B2B) marketing.

I found a really great video entitled “Social Media Revolution 2 (Refresh)”, based on the book Socialnomics by Erik Qualman, which gives a very quick, but powerful, overview of Social Media. Several people asked me where they could find it to watch again so I thought I would include it here.

For those of you on LinkedIn, you might like to join this group that I started a while ago and join in the discussions with other local business people. (You probably will have to join the group before you can see the articles etc).

Social Media in B2B Marketing in Hampshire

For those of you who aren’t yet on LinkedIn, you should be (and it is free).

You can also now enter your business separately on LinkedIn so this another item for your to-do list.

Social Media is all about getting involved and joining in so join up, join in, and start contributing –  ask questions and answer others.

RULE #1 – don’t use Social Media to blatantly advertise your business – you are there to engage and join in conversations, help others, ask questions, give advice etc.


Steve Wood owns and runs Scalar Enterprises based in Portsmouth in Hampshire. He offers a range of services including Web design and Internet marketing to small businesses and SMEs in Hampshire and the surrounding areas.

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