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Two thirds of online shoppers judge online reputation of retailers before making a purchase


Online reputation matters for the majority of British consumers, according to research released by 1&1 Internet Ltd., the world’s largest web host by known servers. A survey of 1600 UK consumers found that almost two thirds (65 per cent) of Britons regularly check the Internet for material about an online retailer before committing to a purchase.

It appears that consumer-created content, such as online reviews or blog posts, has never been so highly valued, with 46 per cent of Britons wishing to read online reviews or recommendations on a specific product before buying it. The research also found that today British consumers are likely to share their online shopping experiences on the Internet, with 1 in 3 (32 per cent) of us willing and able to publish a review online.

Scalar Enterprises has long been aware of the importance of testimonials and reviews from our clients and has recently joined the Disc Directory which enables anyone to leave reviews on-line about us or via feedback cards. Why not see what others are saying about us. While you are there, why not write a review about us if you feel the urge !

1&1 Internet Ltd. survey – July 2009

(first published on Scalar Enterprises blog 2009)

Steve Wood owns and runs Scalar Enterprises based in Portsmouth in Hampshire. He offers a range of services including Web design and Internet marketing to small businesses and SMEs in Hampshire and the surrounding areas.

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