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How to build a business brand

Over a third of small businesses openly admit to having no brand values, according to a survey conducted by Microsoft.

Companies with fewer than 10 employees are the least likely to have attempted to build a brand, the poll found, with 58% admitting they have made no moves in this area.

“Small businesses are not realising the importance of implementing brand values and how a lack of strategic marketing has a direct impact on business performance and profit margins,” said Karl Noakes, director of small business for Microsoft.

“Many small firms are not acknowledging that branding – creating awareness of exactly what your business does and how it does it – is just as vital as recruiting employees, attracting investors and chasing sales,” he added. read more


(first published on Scalar Enterprises blog 2009)

Steve Wood owns and runs Scalar Enterprises based in Portsmouth in Hampshire. He offers a range of services including Web design and Internet marketing to small businesses and SMEs in Hampshire and the surrounding areas.

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