How search is changing…
How many searches ? 3.5 million searches per minute are being performed on Google in 2017. This has grown by more than 45% in just the last year and continues to grow steadily. At the time of writing, there are…
Email vs Social Media
Over recent years there have been a number of studies carried out to assess the difference in performance of email marketing compared to social media. The general conclusion to date (2016) is that Email marketing is still acknowledged as one…
Benefits of online marketing
More and more businesses are realising the significant benefits of on-line marketing (also called internet marketing) compared with more traditional methods these days. That doesn't mean the older traditional ways are redundant, a mix of both generally works well. As…
Outbound vs inbound marketing
Outbound marketing, as the name implies, involves pushing your marketing messages outwards to customers. This is the traditional, type of marketing we have become used to over the years comprising printed and other media, direct mail shots, emails, cold…
The importance of a good web site and e-marketing
Not that long ago, having a web site was a new and exciting marketing medium that many businesses saw as a "nice to have" option. These days it is pretty much expected that a company will have a web site.…