I recently came across an old presentation and blog article that I created back in 2016 about some top tips for your website and one of the topics in it was a comparison between Email marketing and Social Media. At…
[Updated again March 2022] I originally wrote this article some time ago for a local business magazine and thought as it is still as true today, I would tweak it and re-publish. Amongst the benefits, apart from it generally…
Those of you that attended the Business Builders breakfast networking meeting a few weeks ago will (hopefully) remember my presentation on some Website and Internet Marketing top tips for small businesses. Well, I finally found time to turn it into…
A recent report based on 2016 data collected from a number of reputable sources*, concluded that despite a 2% drop year on year since 2014, "word of mouth" is still the most popular method of recommendation for consumers. The next…
Over recent years there have been a number of studies carried out to assess the difference in performance of email marketing compared to social media. The general conclusion to date (2016) is that Email marketing is still acknowledged as one…
More and more businesses are realising the significant benefits of on-line marketing (also called internet marketing) compared with more traditional methods these days. That doesn't mean the older traditional ways are redundant, a mix of both generally works well. As…
[Updated November 2022] A topic that seems to keep cropping up from time to time is that of microsites so I thought it might be helpful to try and briefly explain what they are and some of the pros and…
Outbound marketing, as the name implies, involves pushing your marketing messages outwards to customers. This is the traditional, type of marketing we have become used to over the years comprising printed and other media, direct mail shots, emails, cold…
Many small business owners see the same problems and issues occurring on a regular basis so I am a great believer in sharing knowledge as it can help other small businesses to overcome their issues and succeed. It can…
We have recently been working on a new online store for one of our clients, ib technology, for their RFID products. The ib technology online store compliments their web site and services their UK client base. You can now buy…